Social Icons


Search case studies

Physical Activity Awareness Week

Sport and physical activity
Workforces across the country encouraged to be more active.

Scotland’s first Physical Activity Awareness Week (PAAW), launching on Monday (21 April) aims to show employers that encouraging their staff to undertake just 150 minutes of physical activity per week can lead to a happier, healthier and more productive workforce.

PAAW will highlight the range of ways that Scots can be more active, and in particular, focuses on encouraging workplaces to get moving as part of the wider Fit in ’14 campaign.

With an inspiring year of sport ahead with the XX Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles, PAAW 2014 offers a unique opportunity to inspire Scots to become more active, creating a lasting legacy and healthier nation.

The long-term outcome of the week, as part of the wider Fit in 14 campaign, is to inspire a more physically active Scottish workforce – working towards reducing sick days, workplace injuries and work-related illness.

Commonwealth Games and Sport Minister Shona Robison said:

“The Scottish Government is committed to increasing rates of physical activity.

“Through Physical Activity Awareness Week and our Fit in ’14 campaign, we want to make Scotland an active nation by encouraging people to get moving as part of their everyday working lives. We will be looking to further increase participation through a range of new initiatives, such as the National Walking Strategy and the Physical Activity Implementation Plan.

“It is well known that regular activity provides a great range of health benefits and makes people feel happier, less stressed, and adds years to their quality of life.

“I am confident that PAAW will inspire employers to get involved and encourage their workforces to incorporate daily physical activity into their day.”

Physical inactivity results in around 2,500 premature deaths and costs the NHS around £91 million annually.  In response to this alarming statistic, the Scottish Government is committed to increasing rates of physical activity and has recently published its first ever national Physical Activity Implementation Plan, reflecting the importance of encouraging Scots to make physical activity a part of their everyday lives. 

Using PAAW as a ‘kick start’, organisations of all sizes across Scotland are being encouraged to get involved in Fit in ‘14, with small and simple ways to improve the health and wellbeing of employees at the heart of the campaign.

Fit in '14 website